GlobalSpa Goes Global - The 1st Homegrown Lifestyle Magazine to Foray Internationally
GlobalSpa becomes the 1st ever home grown Made in India wellness lifestyle magazine to foray into the international market as it launches GlobalSpa Middle East. The magazine did a soft launch with its digital edition in September 2021, And after a massive response, has now launched its 1st print edition on 10th May 2022 with the Indian Film Actress & fitness diva Rakul Preet Singh.
| May 12, 2022, 09:34 IST
Business Wire India
GlobalSpa becomes the 1st ever home grown Made in India wellness lifestyle magazine to foray into the international market as it launches GlobalSpa Middle East.
The magazine did a soft launch with its digital edition in September 2021, And after a massive response, has now launched its 1st print edition on 10th May 2022 with the Indian Film Actress & fitness diva Rakul Preet Singh.
On the Eve of the launch, Chief Editor of the magazine Parineeta Sethi shares, " Wellness for me is not only a way of life, but a passion that I envisioned to reach a larger audience than just a handful of people. We had plans to go International before covid happened but I guess things happened for a reason. This gap gave us time & a perspective on how and what will strike the right chord in the Middle Eastern region." She adds "To foray in the Middle Eastern continent was an obvious choice as it is an embodiment of Luxury, Wellness and Global Citizens. With our Middle Eastern Edition, we aim to focus on a holistic approach, best of the wellness offerings, beauty, luxury, resorts, good food and everything that touches the life of a person."
The cover star Rakul Preet Singh who launched the issue in Dubai, shares her perspective on wellness & importance of holistic approach especially in today's world, “I am extremely excited to be on the cover of GlobalSpa Middle East magazine! Being a wellness enthusiast, I understand the importance of being fit and taking care of your body, as it is the only place, we live in. I try to create as much awareness as possible through various ways. Even the cover shoot was at the luxurious wellness property, NAAD Wellness, which had the required serene environment to support my belief as well as the magazine's.”
The launch took place at GlobalSpa Wellness Lounge at the Arabian Travel Mart at Dubai World Trade Centre in presence of glitterati.
The magazine did a soft launch with its digital edition in September 2021, And after a massive response, has now launched its 1st print edition on 10th May 2022 with the Indian Film Actress & fitness diva Rakul Preet Singh.
On the Eve of the launch, Chief Editor of the magazine Parineeta Sethi shares, " Wellness for me is not only a way of life, but a passion that I envisioned to reach a larger audience than just a handful of people. We had plans to go International before covid happened but I guess things happened for a reason. This gap gave us time & a perspective on how and what will strike the right chord in the Middle Eastern region." She adds "To foray in the Middle Eastern continent was an obvious choice as it is an embodiment of Luxury, Wellness and Global Citizens. With our Middle Eastern Edition, we aim to focus on a holistic approach, best of the wellness offerings, beauty, luxury, resorts, good food and everything that touches the life of a person."
The cover star Rakul Preet Singh who launched the issue in Dubai, shares her perspective on wellness & importance of holistic approach especially in today's world, “I am extremely excited to be on the cover of GlobalSpa Middle East magazine! Being a wellness enthusiast, I understand the importance of being fit and taking care of your body, as it is the only place, we live in. I try to create as much awareness as possible through various ways. Even the cover shoot was at the luxurious wellness property, NAAD Wellness, which had the required serene environment to support my belief as well as the magazine's.”
The launch took place at GlobalSpa Wellness Lounge at the Arabian Travel Mart at Dubai World Trade Centre in presence of glitterati.